By Erica Arthur, Fashion Blogger, Ghana


Today marks the first day of Black History Month, also known as the African-American History Month, an occasion that has been celebrated for over 90 years and became formally recognized by the United States government around mid-1970s. The theme for this year’s Black History Month is The Black Family: Representation, Identity, and Diversity. 

This year’s theme reminds us to acknowledge and appreciate the evolving variability of the Black family. Like with other societies and cultures, the family is the bedrock of African society and culture. Families give a sense and understanding of belonging and identity, while acting as a shield for social protection. But how do you even being to define an African family? Is it a married couple with their children? Is it the single parent with kids? Is it the nucleus family with uncles and aunties? Is it the man with 3 wives? Merriam-Webster and Oxford dictionaries agree - they have over 4 definitions of what constitutes a family. One thread common in Africa is you can’t define the family without its extended form. The extension can be relatives of your parents, clan, or family friends.

Increasingly in US, families have been expressing themselves as a unit through fashion. Have you seen the cute photos on social media of families wearing matchy-matchy outfits for Halloween and Christmas? This fashion trend
has long been a mainstay in African families who have for years played dress-up in African attire for the entire family; traditional matching outfits are mainly worn to special occasions like weddings, baptism, funerals, birthday parties among others. For some, like the Maasai tribe, wearing matching outfits is a daily norm.


Source: mccluretwins

How about seizing the opportunity for this year’s Black History Month Theme and make African fashion apparel a family affair?

Helping you to play family dress up this Black History Month, PAMBA+NA offers modern and affordable African-inspired casual clothing for the family, suitable for everyday wear. Whether you’re lounging at home, twinning to the grocery store or running errands, the below looks are comfy and stylish options for you and yours.

Here are few inspirations for your family:

The Pambana Hoodie

Emulate the Leopard personality (intelligent, powerful, goal-oriented) in this cozy go-to Swahili graphic hoodie to curl up in, so go for one that's soft, smooth, and stylish. It's the perfect choice for cooler evenings!

Available in Heather Grey, Light Pink, Indigo Blue, Navy and Maroon


The Asante Long-sleeved T-shirt

May you be filled with gratitude for your newly addition to the family. For a casual look, combine it with your favorite jeans, and layer it with a button-up shirt, a zip-up hoodie, or a snazzy jacket. Dress it up with formal trousers or chinos to achieve a more professional look.

Available in Black, Maroon, Navy, and Military Green



Tanzania Map Pattern Unisex T Shirt

This t-shirt feels soft and lightweight, with the right amount of stretch. For both men and women, it is adorned with a Tanzania patterned map. Nested in the south of equator and in the Eastern part of Africa. As one of countries surrounding the African Great Lakes, Tanzania is also home to Mount. Kilimanjaro (the highest peak in Africa), Zanzibar, and the Serengeti. 

Available in White, Navy, Pink, Green and Red


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